Logo Made in Germany IRANTEX 2017

Ernst Feiler GmbH

Booth number: 26-6

About us

We are a company steeped in tradition and with a global footprint that has been manufacturing high-grade bathroom textiles for more than 85 years now. The FEILER brand is known for exclusive products made from terry and chenille fabrics – Made in Germany.
Our towels, bathrobes and accessories set the standard and create an extraordinary ambience in every bathroom.

FEILER products are distinguished by their velvety chenille, which is patterned on both sides. This chenille fabric (100% cotton) is produced using a special, elaborate weaving method. It is this method that makes our distinctive designs with their multitude of different colours possible.

Our product range includes not only sumptuous, but also classically elegant combinations made from terry and chenille fabrics.

We are the global leader in patterned woven Chenille.

Products and services

For almost 90 years the name of FEILER stands for high quality bath textiles and accessories made from unique chenille and fine terry toweling. FEILER is a renowned brand and company of rich tradition, located in Bavaria, Germany.

We are specialised in producing fine terry and genuine chenille goods. Due to unique weaving techniques FEILER Chenille contains up to 18 colours and the design is identical on both sides. Our luxurious collection is the essence of best quality combined with extraordinary designs, Made in Germany and made of 100% cotton.

It includes chenille and terry towels in various patterns and sizes, baby towels and bathrobes, bags, slippers, aprons, scarves, pillows and throws.
We create our collections with enthusiasm and passion according to the motto “Love at first touch”.

Arosa - a combination of wellness and luxury

Arosa - a combination of wellness and luxury

“AROSA” is a collection made of premium chenille in 100% pure cotton. FEILER chenille is “Made in Germany” and provides outstanding product features: It is soft to the skin, hygienic (pure chenille fabrics are washable at 60°C) and wear-resistant. The chenille yarn is extremely absorbent and remarkably durable despite its soft, silky texture.

Svenni and Little Skipper - perfect terry and chenille mix

Svenni and Little Skipper - perfect terry and chenille mix

Sea dogs like Svenni know how to make a splash!

This cuddly kids design makes any bath time super fun with its gentle, skin-friendly fabric and the jolly sailor bear decorative design.

Svenni and Little Skipper are a unique combination of high-quality terry with decorative chenille border and pure chenille. Both are made of 100% cotton.

Orchidee - created for comfort and well-being

Orchidee - created for comfort and well-being

The new “ORCHIDEE” series includes bath and wellness articles such as hand, shower and bath towels, a chic bathrobe, matching turban
and large cushion, as well as toiletry and make-up bags in various sizes. The pretty bag with strap slips easily into your suitcase to store small necessities and also serves beautifully as a decorative accessory in the bathroom to hold hair clips, cotton pads and much more.

News & Innovations

PRESS RELEASE Exciting new branding for traditional FEILER company  FEILER: Love at first touch.

Hohenberg an der Eger, Germany

FEILER, the world's leading manufacturer of bathroom textiles featuring genuine, brightly woven chenille, balances luxury and lightness. This traditional, family-run company is bringing something of a sensation to the 2017 Heimtextil trade fair, with surprisingly new branding and a restructured range. While PASSION retains the typical FEILER designs, PURE is an expression of subtlety and clarity of form. Central to these innovations is the butterfly, symbolising genuine FEILER chenille.

This change makes a clear statement: The premium brand FEILER introduces its new developed brand identity to match the already existing unique products and the company’s own in-house manufacturing process. The new look and feel is dominated by the symbolism of the butterfly, which is also part of the new, minimalist logotype. "We were looking for the perfect metaphor for our genuine FEILER chenille and came across the butterfly", explains the Marketing Director. "It symbolises our products' lightness and brilliant colours, at the same time standing for change: the metamorphosis from simple cotton yarns to the chenille ‘caterpillar’ yarn, and to our genuine FEILER chenille".

In future the family-run company will be sorting its designs into two categories: PASSION and PURE. PURE represents the more progressive designs whose restrained, clear shapes reflect a modern
interior bathroom design, while PASSION features FEILER's traditional colourful designs. The range has been restructured in both categories. Innovative designs have now been added to the FEILER bestsellers, including IMPRESSION, the ‘Design of the Year 2017’, which does indeed leave a powerful impression of the butterfly concept.

Press contact details:
Riegg & Partner GmbH, Dr. Ulrike Rausch-Riess, Kulmbacher Strasse 38-40, 95512 Neudrossenfeld, Germany
Tel: +49 9203 99629, e-mail:


Ernst Feiler GmbH
Greimweg 4
95691 Hohenberg/ Eger

Phone: +49 9233 7728-0
Fax: +49 9233 7728-99

Christian Rührschneck
Export Director
Phone: +49 151 54450104

Salahi Consulting GmbH
Bokharest Avenue, 8th street no. 7, 8th floor (German chamber of commerce) P.O. Box: 15875 – 6118

Phone: +98 21 81331091
Fax: +98 21 8875895

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